Services

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hotelAG is a team of experienced professionals specializing in the following areas: financial concept and analysis, construction, Pre-opening, management, sales, as well as marketing and PR.

Concept and financial analysis

A feasibility study is an analysis of existing assumptions and preparation of investments in terms of market, investment and operation. The investor obtains information about which facility will be the most effective, about the financial flow over time and the profitability of the investment. We develop a business plan with the budget, model the parameters affecting income over time, analyze the immediate business environment and its impact on the investment, prepare a marketing and sales strategy. We work with world-class analytical tools. The analysis will be the basic documentation necessary to obtain financing. We help determine the optimal prospect of investing in hotel real estate, as well as elements dependent and independent of the investor that may affect the future valuation of the hotel. The feasibility studies developed by us have gained the recognition of banks and are used in the decision-making process on project financing, they precisely indicate the possibilities of hotel investments.

Architectural design

The project will be adapted to the current needs and opportunities of the market, using the knowledge and experience in the field of hotel planning and design as well as the sale of hotel services. The analysis with recommendations for the design office includes, among others: the percentage division of the area by its functions, the required sizes of service parts (e.g. catering in relation to the hotel capacity), or the recommended structure of rooms. We work both for hotels that operate within the chain as well as for private hotels – operating under their own brands. Appearance, functionality and energy efficiency are just some of the elements that must be remembered when starting work with architects.

Construction

Creating a hotel is an extremely unique and rewarding business endeavor, but it is not a task for the faint of heart. From idea to ribbon cutting, the hotel development process requires a clear vision, massive strategic planning, and serious persistence. In addition to the traditional challenges of starting a new business, today’s economic landscape is forcing developers to scrutinize each decision more closely than ever in order to successfully determine where to grow, what type of hotel to build, and how it will attract travelers in these times of rapid changes in the marketplace. and experience that we will support you in developing the plan. As your partner, we provide access to many years of industry knowledge as well as the sales, marketing and distribution resources your hotel needs to be successful.

Pre-opening

Opening a hotel is a complex project that requires qualified specialists. Regardless of the size of your hotel, there are certain procedures that must be followed. It is important to get the best effect at each stage. As this is a multi-stakeholder project, it is very important to plan the steps carefully to meet their requirements. All aspects and potential risks should be considered and linked to the strategy. The pre-opening phase includes many challenges and opportunities. At this stage, all stakeholders face many operational problems. Given the budget plan, task force management needs to develop alternative plans to meet the critical period of the first year of operation. They are prepared to meet financial goals as well as return on investment. In the pre-opening phase, we organize the work of a hotel facility in the field of: introducing the brand to the market, starting active sales, implementing operational and management systems, recruiting employees, introducing good practices and standards in all hotel departments and training the team. On the opening day, the facility will be fully occupied, and will also be fully ready to receive guests and provide high-quality services.

In addition to the perfect organization of processes and standard of services, the key element of pre-opening is introducing the facility to the market and achieving sales success from the very first day of its operation.

Management

Our offer is distinguished by high flexibility. The service is aimed at investors who do not intend to independently manage the facility in the long term or need short-term support. Our experience in hotel management and the developed know-how ensure an efficient operational organization, maximization of results and a quick return on investment. In the short-term option, we simultaneously prepare the team for the current operational work to perform a managerial role in the future. After completing our work, we hand over an organized and well-functioning hotel to the owner and the target team. We take over the management of not only the hotel as a whole, but also in selected areas of activity, e.g. sales and marketing – we deal with promotion and direct sales.

We offer professional hotel management by experienced experts, in accordance with the best market practices, which allows you to optimize the revenues and costs of the facility without adversely affecting the level of guest service – a key factor determining the success of the investment.
Regardless of how long our commitment lasts, after the end of the contract, we leave an efficient and optimally organized facility to the Owner.

Sales

We offer the preparation of a sales strategy and its implementation. Działania te zakładają analizę danych oraz opracowanie budżetów krótko i średniookresowych. Budujemy relacje z odbiorcami usług, zarówno w ramach B2B ( touroperatorzy, biura podróży i portale rezerwacyjne) jak i B2C (portale rezerwacyjne, pakietowanie usług). As part of sales, we coordinate activities in cooperation with the Revenue Manager, i.e. a specialist who optimizes revenues, researches the market on an ongoing basis, analyzes trends and actively participates in budgeting and works to maximize profits.

We offer professional hotel management by experienced experts, in accordance with the best market practices, which allows you to optimize the revenues and costs of the facility without adversely affecting the level of guest service – a key factor determining the success of the investment. Regardless of how long our commitment lasts, after the end of the contract, we leave an efficient and optimally organized facility to the Owner.

Marketing and PR

The hotel manager is responsible for maximizing the hotel’s revenues. Marketing. We develop programs to increase occupancy and profitable use of accommodation, conference and recreational facilities. We are aware of the factors influencing the hotel industry, we know and understand the needs and attitudes of hotel customers. We are aware of the factors influencing the hotel industry, we know and understand the needs and attitudes of hotel customers.
Customers can choose a hotel based on many different factors, such as location, access to road, rail or air transport, conference room availability, reputation and price. We efficiently identify the factors that shape the attractiveness of your hotel for customers. We use marketing research for this, but also monitor customer reviews to identify the strengths and weaknesses of the hotel. We know that good marketing requires close cooperation with the entire team of hotel employees. We share the results of satisfaction surveys and customer reviews with the customer service team to raise service standards. We know the latest research in the travel industry – we can spot trends that will help us develop your hotel.
We have extensive experience in promoting hotel facilities and creating a marketing strategy. In order to build a stable revenue base and ensure a high level of transaction repeatability, we build relationships with clients.

We use for this, among others loyalty programs aimed at both individual guests and corporate clients who need regular conference rooms or accommodation for large numbers of traveling employees or visiting clients.