hotelAG is a team of experienced professionals specializing in the following areas: financial concept and analysis, construction, Pre-opening, management, sales, as well as marketing and PR.
–Concept and financial analysis
Architectural design
The project will be adapted to the current needs and opportunities of the market, using the knowledge and experience in the field of hotel planning and design as well as the sale of hotel services. The analysis with recommendations for the design office includes, among others: the percentage division of the area by its functions, the required sizes of service parts (e.g. catering in relation to the hotel capacity), or the recommended structure of rooms. We work both for hotels that operate within the chain as well as for private hotels – operating under their own brands. Appearance, functionality and energy efficiency are just some of the elements that must be remembered when starting work with architects.
Construction
Pre-opening
In addition to the perfect organization of processes and standard of services, the key element of pre-opening is introducing the facility to the market and achieving sales success from the very first day of its operation.
Management
We offer professional hotel management by experienced experts, in accordance with the best market practices, which allows you to optimize the revenues and costs of the facility without adversely affecting the level of guest service – a key factor determining the success of the investment.
Regardless of how long our commitment lasts, after the end of the contract, we leave an efficient and optimally organized facility to the Owner.
Sales
We offer the preparation of a sales strategy and its implementation. Działania te zakładają analizę danych oraz opracowanie budżetów krótko i średniookresowych. Budujemy relacje z odbiorcami usług, zarówno w ramach B2B ( touroperatorzy, biura podróży i portale rezerwacyjne) jak i B2C (portale rezerwacyjne, pakietowanie usług). As part of sales, we coordinate activities in cooperation with the Revenue Manager, i.e. a specialist who optimizes revenues, researches the market on an ongoing basis, analyzes trends and actively participates in budgeting and works to maximize profits.
We offer professional hotel management by experienced experts, in accordance with the best market practices, which allows you to optimize the revenues and costs of the facility without adversely affecting the level of guest service – a key factor determining the success of the investment. Regardless of how long our commitment lasts, after the end of the contract, we leave an efficient and optimally organized facility to the Owner.
Marketing and PR
The hotel manager is responsible for maximizing the hotel’s revenues. Marketing. We develop programs to increase occupancy and profitable use of accommodation, conference and recreational facilities. We are aware of the factors influencing the hotel industry, we know and understand the needs and attitudes of hotel customers. We are aware of the factors influencing the hotel industry, we know and understand the needs and attitudes of hotel customers.
Customers can choose a hotel based on many different factors, such as location, access to road, rail or air transport, conference room availability, reputation and price. We efficiently identify the factors that shape the attractiveness of your hotel for customers. We use marketing research for this, but also monitor customer reviews to identify the strengths and weaknesses of the hotel. We know that good marketing requires close cooperation with the entire team of hotel employees. We share the results of satisfaction surveys and customer reviews with the customer service team to raise service standards. We know the latest research in the travel industry – we can spot trends that will help us develop your hotel.
We have extensive experience in promoting hotel facilities and creating a marketing strategy. In order to build a stable revenue base and ensure a high level of transaction repeatability, we build relationships with clients.
We use for this, among others loyalty programs aimed at both individual guests and corporate clients who need regular conference rooms or accommodation for large numbers of traveling employees or visiting clients.