Project Hotel # 5 Pricing strategy – changes, changes, changes

The dynamics of changes that the hotel industry is currently facing is a real challenge for all players in this market. Notice how short our forecast horizon is. At the beginning of February (the end of April), business hotels in large cities had no reason to be satisfied. A slight revival was visible, but the results from the informally adopted reference year 2019 were far away. In the same month, the situation changed by 180 degrees during the week.